Tuesday, March 24, 2009

Will Hearst Lead the E-paper Revolution?

The latest publisher planning to launch an e-newspaper is Hearst, whose print offerings include Cosmopolitan, Esquire, Good Housekeeping, Popular Mechanics, and Seventeen, as well as approximately 20 newspapers.

However, while books and newspapers are similar, they are different in two critical aspects: size and color. Therefore, Hearst has proposed launching its own device, designed specifically for newspapers. Sources indicate the planned device will approximate the size of a standard sheet of paper, with a larger, rollable screen to reproduce the more-complex layouts of print periodicals. The larger screen will accommodate advertiser ads in the size and format that are used in printed publications and address the size issue. While the concept of a larger screen has been discussed for some time, none are yet commercially available.


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