Tuesday, March 17, 2009

Web-Only 'P-I': Worthy Experiment. Won't Work.

Jeff Bercovici writes:

The printed edition of the Seattle Post-Intelligencer lasted 146 years. Anyone care to wager that the web-only version will be around that long?

I didn't think so.

In relaunching the P-I as a fully-digital proposition, Hearst is engaging in a bold experiment, one whose lessons may benefit the whole industry. But those lessons are likely to be the product of failure, not success.

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