Monday, March 16, 2009

the Web has a lot less to teach the print media than you think

Freddie from The League of Ordinary Gentlemen writes:

One of the lies of this whole transition that you sometimes hear has been that newspapers dragged their feet getting online, resisting the change and calling it a fad. Many didn’t, though, and in fact, many of them seemed to leap into the arms of the Web (assured, as they were, that not doing so would doom them to obsolescence) without much of a thought about what exactly that might do to the numbers of people who bought and subscribed to a daily newspaper. It was really quite strident, back then: you had to get your paper on the Web, and you had to offer it for free. Nobody seemed to care that this left out the part about how this exactly helped your business.

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