Sunday, March 29, 2009

The Sun rises as the web grows, but there's still little sign of profit

Stephen Glover writes:

In the first phase of the internet's development, ownership of computers and access to broadband was more widespread among the "higher" social classes. This benefited websites such as guardian.co.uk. Now that it is possible to buy a laptop for only £200 or £300, and the real cost of broadband access is falling, there is no longer much advantage in having a middle-class audience.

During the first half of the 20th century, the sales of mass circulation papers climbed as the income of working-class readers increased. The cost of a newspaper was no longer beyond the pocket of the common man. Much more quickly, a similar process is now taking place online. The internet is being democratised. For the first time in our history, the newspaper that sells the greatest number of copies in the form of newsprint is also number one online.


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