Sunday, March 1, 2009

It's not a lack of readers, it's a lack of advertising

Cheryl Dell writes:

We are facing tough times – just as radio, television and Internet sites are – because our business models rely on the communities we serve being economically strong. The amount of money readers pay for the printed edition of the newspaper doesn't cover the costs of the newsprint it's printed on and its delivery to the reader. That means that advertising revenues pay for everything else. While The Bee's cost to transmit information electronically is much less (it's still not free), the content posted online is paid for by advertising, as well.

And our advertisers – like thousands of other businesses in the Sacramento region – are struggling. The Bee is a local business whose future is intertwined with the region's success.

We need to challenge ourselves to change our business model going forward.


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