Tuesday, March 17, 2009

Google to host ads by European news agencies

Google is ramping up its efforts to make money from its controversial Google News service by striking deals with eight European news agencies, and launching a contextual ad service to display adverts around their stories.

Google said today it had struck news content hosting deals with news agencies EFE, which services Spain and Latin America; LUSA, across Portugal and Brazil; Switzerland's Keystone; APA in Austria; Poland's PAP; MTI in Hungary; ANA in Greece and Belga in Belgium.

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