Friday, March 20, 2009

Freeing Journalists From Newsprint's Straitjacket

Timothy Lee writes:

One of the interesting things about the end of the Seattle Post-Intelligencer's print edition, which Mike noted on Monday, is how much more flexibility the PI will have to adjust to changing economic conditions now that it's an online-only publication. I don't think it's generally appreciated how constraining the newspaper format is. Readers expect a daily paper to be a certain size every day, and to arrive on their doorstep at a certain time every morning. Meeting those requirements involves a ton of infrastructure and personnel: typesetters, printing presses, delivery trucks, paper carriers, and so forth. To meet these infrastructure requirements, a paper has to have a minimum circulation, which in turn requires covering a wide geographical area. All of which means that as a daily paper's circulation falls below a certain threshold, it can lead to a death spiral where cost-cutting leads to lower quality, which leads to circulation declines and more cost-cutting. Of course, some papers manage to survive with much smaller circulations than the PI, but these tend to be either weekly papers (which tend to have a very different business model) or papers serving smaller towns where they have a de facto monopoly on local news.

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