Tuesday, March 17, 2009

'Free newspapers are in the frontline trenches of this war'

Not long ago, freesheets were seen as the nemesis of the paid-for newspaper. Now it seems at least as likely that the free newspaper model will be the first to fail.

Sly Bailey, the chief executive of Trinity Mirror, which publishes more than 100 free titles around the UK, says: "Free newspapers are in the frontline trenches of this war, simply because they only have advertising revenues."

Across Europe, newspaper groups are struggling to cope with advertiser migration to the internet as well as recession. Both represent the most serious threat of their type that the industry has faced in peacetime, Mrs Bailey says.


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