Sunday, March 29, 2009

Ethnic press stung by recession, advertising drop

The sinking economy is threatening the ethnic publications that immigrant communities rely upon to stay informed and navigate American life.

Although the ethnic press once seemed immune to the forces hurting mainstream newspapers across the country, a growing number of publications that serve immigrant and minority communities are laying off staff, closing print editions or shutting down altogether.

Unlike mainstream newspapers, which have seen circulation decline over the decades, most ethnic publications have been retaining or expanding their print readership base, thanks to the growth of immigrant populations with strong newspaper reading habits.

But a severe recession has led to a steep drop in advertising from small businesses, including many owned by immigrants, that have come to rely on the ethnic press to reach these communities.


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