Sunday, March 22, 2009

Downturn hastens the media transition

Noel Murphy writes:

Few players in the media suspect newspapers five years from now will resemble anything of the form they've maintained the past 150 years or so. The internet and the constant arrival of new-technology toys are rapidly putting paid to traditional news presentation; as is the rapid departure of advertising from newsprint media.

But is news in decline? Don't people want to know what's happening about them any more? Is this a Gen Y phenomenon _ kids too smart for the media industry's good? Or the result of deeply-entrenched cynicism about the news and its delivery?

You might be excused for thinking so. But you'd be wrong times five.


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