Tuesday, March 10, 2009

Could the Kindle be the iPod of print?

On his Micro Persuasion blog, Steve Rubel is singing the praises of the Kindle. The Kindle 2.0 was launched last month, and Rubel has owned his for nearly two weeks - and he's already sold. Rubel sees the Kindle as the iPod of the print industry, and the ideal way for publications to begin to monetize their content after years of it being free online. To media companies, he says that his "unsolicited advice is to jump in now". He goes as far as suggesting that media companies subsidise the Kindle, by offering it at a lower price - but with their publications already loaded on.

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