Sunday, March 22, 2009

Community newspapers continue to outperform industry nationwide

Community newspapers were impacted by the challenging economy but in a much smaller way than the industry in general, according to fourth quarter 2008 financial data collected by the trade associations Suburban Newspapers of America (SNA) and National Newspaper Association (NNA).

The SNA/NNA fourth quarter financial reporting group reports total advertising revenue at $428.7 million, a 6.6 percent decline from the same quarter in 2007. As a point of comparison, Glennco Consulting Group estimates an overall industry decline in fourth quarter advertising expenditures of 21 percent and many large companies have reported declines in excess of 20 percent.

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