Sunday, February 15, 2009

Wanted: 'survival strategies' for dying US newspapers

Most industry observers tend to agree on what is killing US newspapers.

Print advertising revenue is steadily declining and circulation is falling as readers go online to get news for free. Online advertising revenue has been rising but is not keeping pace with the drop in print advertising revenue.

What they do not agree on is the solution.

Much of the debate has focused on whether readers, accustomed to getting news for free online, will be ready to pay for quality journalism.

The Wall Street Journal is currently the only major US publication which has succesfully managed to make readers pay to gain access to all of the content on its website.

}}} full story {{{

No comments: