Friday, February 6, 2009

Wake up to Google's threat to journalism

Scott Cleland writes:

GOOGLE'S CEO Eric Schmidt is a man known for candor. So perhaps it should have come as no surprise when he recently told magazine executives how they should run their businesses. The real answer, Schmidt said, was to "increase your relevance."

Relevance in this case means passing muster with the Google online advertising complex that increasingly decides which companies will prosper and which fail online. And the Internet, to be clear, is the only place where many newspapers and magazines are gaining advertising revenue. It is the future of nearly all media today.

What Schmidt does not understand is being "relevant" is what every editor and publisher does for a living.


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