Tuesday, February 3, 2009

Standard set to up the ante in London newspaper street war

The Evening Standard is poised to up the ante in the newspaper war on London¹s streets by offering free and heavily discounted copies of its 50p daily paper outside train and Tube stations.

The new business plan is the first significant move by the paper¹s new Russian oligarch owner Alexander Lebedev and his management team as they look to claw readers back from News International-owned thelondonpaper and Associated Newspapers¹ London Lite.

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