Monday, February 9, 2009

Resilient Strategy for Times Despite Toll of a Recession

And unlike almost every other major paper in the country, the flagship Times newspaper has not significantly reduced the size of its newsroom or the content of its pages; its newsroom staff of almost 1,300 people and budget of well over $200 million are easily the largest in the country.

And perhaps more so than other newspapers, The Times has made a long-term bet on the digital future, integrating its print newsroom with the Web, adding blogs like DealBook and City Room, slide shows and videos, even taking on Wikipedia with its Times Topics pages. The bet was that Internet ads would keep growing fast enough to eventually outweigh the erosion of ink-and-paper revenue.

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