Monday, February 9, 2009

Old-school newspaper man learns new media tricks

George Cogswell III would appear to be an unlikely figurehead for the daily newspaper industry in the Tri-Counties.

The publisher of the Ventura County Star has been on the job for just one year. He’s had to bite the bullet and make sweeping job cuts. He’s not a newsman by training. He doesn’t even sit on the editorial board of the newspaper.

But don’t get Cogswell wrong. He is a serious student of the newspaper business. And he has a bit of an improvised plan for transforming what is by far the biggest daily newspaper in the region into a hybrid print-digital news and advertising platform.
A circulation guy by training, he’s old-school enough to dust off some old tricks.

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