Thursday, February 5, 2009

Newspapers take a double hit in this economic downturn

When the economy goes south, newspaper ad revenue takes one of the first hits. Advertisers find it easer and faster to cut advertising than to cut other expenses such as payroll and inventory.

But this time newspapers are taking a double hit.

According to Steve Forbes of Forbes Magazine �- “Even without the current economic slump, this area [print media] would still be undergoing Internet-generated convulsions.”


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