Sunday, February 22, 2009

Newspapers: 25 things to try before turning off the lights

Tom Foremski writes:

Here are some ideas on how newspapers could become viable media businesses:

1: Focus on original content, do not rewrite wire stories or press releases. If newspapers start charging for content people are more likely pay for content they can’t get anywhere else.

2: Focus on hyper-local coverage, newspapers should “own” their regional beat because they have the best contacts and the best understanding of local companies and issues. For example, SF Chronicle or the San Jose Mercury should be breaking all the top Apple or Google stories.

3: Don’t run foreign bureaus unless you are the New York Times or the like, or are publishing a unique perspective relevant to your community.

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