Monday, February 2, 2009

Newspaper Editors To Generation Y: Drop Dead

Diane Tucker writes:

Wait a minute... isn't today National Buy A Newspaper Day? Why would an industry on life support tell a generation of potentially new customers to drop dead? I'm no Ben Stein, but even I know that's bad for business.

"It makes no sense, but newspapers aren't targeting Generation Y," Chris Freiberg told Huffington Post. "They aren't really trying to understand the lifestyle of young people today, or how integral websites like Facebook and MySpace are to their daily lives. I believe the younger generation would learn to love newspapers, if newspapers would talk directly to them."

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