Sunday, February 1, 2009

Michigan Press Association says newspapers struggle, but readers still want their news

Advertising has declined not only for newspapers, by the way, but radio, television, magazines and even online.

But here is the good news that may surprise you.

Newspaper readership has held up, even though Michigan arguably has the worst economy in the nation.

In fact, Michigan newspaper readership is significantly higher than the national average, according to a study by the Princeton, N.J., firm, American Opinion Research. Conducted in December 2007, the Michigan Consumer Study was done for the MPA.


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