Thursday, February 5, 2009

Media Revolution: Stop Press?

Newspapers are facing tough times. The UK newspaper industry is no longer as strong as it used to be. Over the last decade, the UK's favourite dailies have lost some 2.25 million readers.

Falling circulations mean less money through the till and newspapers' other main source of income - advertising - is also drying up.

In the last 10 years, ad revenues have fallen by about 20%.

In the struggle to stay profitable, newspaper companies are cutting staff, closing offices and, in the case of local papers, ditching titles.

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