Thursday, February 26, 2009

Ken Paulson's Paper Passion

I don't think print advertising will ever return to the same levels it was before the Wall Street crisis. But it's easy to confuse the state of the industry with the state of the economy. The newspaper business is in better shape than it looks. There is a generation of newspaper readers who will stay with us for the rest of their lives. They will also be willing to pay a higher single copy price.

But there are disturbing changes going on: statehouse and Washington, D.C., bureaus are being closed. I think the major redesigns of papers like the Chicago Tribune and Baltimore Sun are risky. They're being dramatically repackaged to be more colorful and engaging.


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