Saturday, February 28, 2009

JOA partnership wasn't enough to save Rocky Mountain News

Once, such deals were seen as powerful ways to bolster the finances of competing dailies. They allowed the two papers to jointly set ad and subscription rates at a time when newspapers were by far the dominant vehicle for classified and local retail ads. And they allowed the partner newspapers to save millions of dollars a year in otherwise duplicated costs, while protecting separate and independent newsrooms and editorial pages.

That was before the era of the Internet.

Today, in several cities where similar partnerships existed -- recently in Albuquerque and Cincinnati, and now in Denver -- JOAs have ended or been dissolved and the newspapers they were designed to protect papers have folded.


}}} full story {{{
.

No comments: