Tuesday, February 17, 2009

How You Can Leverage a Layoff

In the ailing field of journalism, where advertising dollars and eyeballs continue to migrate online, laid-off reporters are taking their old beats and turning them into highly focused, web-based blogs and communities. Many have yet to see the kind of ad income that can replace their old salaries, but most are confident that the income and audiences will materialize.

"You have to do a lot of hustling, you have to do a lot of marketing," says Mark Glaser, executive editor of the PBS-run site MediaShift. "Those are skills that journalists don't have and aren't normally taught in journalism school."

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