Friday, February 13, 2009

The health of your local newspaper

Jamey Honeycutt writes:

We do business locally. We handle what is called hyper-local content. We deal in news and advertising that you can't generally get anywhere else. Larger metro papers have, for decades become fat and happy dealing in national news and advertising.

Towns over 25,000 in population usually have large shopping centers and mega chain stores that bought lots of ads through the buying frenzy that was the 90's and first part of the 21st century. This advertising came from some guy in an office in New York or Chicago and they sought out the large papers for their advertising.

We 'little guys' have always made our living selling news of local events to local people.

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