Wednesday, February 11, 2009

European online ad spend expected to rise in 2009

According to Forrester Research, online advertising expenditure in Europe is expected to mount by 10 percent in 2009 in spite of the global financial crisis, Net Imperative reported Monday.

"To prosper during the downturn, interactive marketers should look for value in highly targeted display ads and seek opportunity in the improved performance of contextual ad networks like Google's AdSense," said Nate Elliot, the report's author.

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