Wednesday, February 11, 2009

DMGT commits to London Lite as ad revenues climb 21%

London Lite has defied the advertising downturn and reported a 21 per cent increase in display revenue in the last three months of 2008.

In a trading update this morning, the Daily Mail and General Trust said its London free evening paper was the best performing title in the Associated Newspapers stable, which includes the Mail titles, Metro and the London Evening Standard.

DMGT said it remained committed to publishing the title, after it agreed last month to sell a 75.1 per cent stake in its paid-for sister title, the Evening Standard, to Russian billionaire Alexander Lebedev.

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