Sunday, February 8, 2009

Be careful what you wish for

A. Asohan writes:

IN the early 1990s, a colleague who had just come back from overseas waxed lyrical about how a successful tabloid there had handled its readers’ complaints about their newspaper being saturated with advertisements and a bewildering array of pullouts and subsections.

It ran a campaign on TV, a commercial that starts with Dad taking this thick slab to the breakfast table. Mom comes in and asks for the lifestyle section. The teenaged daughter grabs a scone off the table, pouts prettily to convince Dad to pull out the entertainment section for her. The young son comes in and petulantly demands the comics pullout. Grandma automatically gets the classifieds and peruses the obituaries.

The commercial ends with a slogan along the lines of, “Something for everyone in the family.”

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