Wednesday, February 4, 2009

Agency plans for one-newspaper scenario in Denver

A draft letter to Denver Post advertisers from the paper's publishing arm anticipates the demise of the Rocky Mountain News and assures that readers of both will continue to get a daily newspaper.

The unsigned and uncirculated letter from the Denver Newspaper Agency assures advertisers that the closing of the News — noted to occur March 1, though an agency spokesman has said the date is nothing more than a placeholder — "will only minimally change our print and online audience."

A spokesman for the DNA said the letter was merely a planning tool for communicating to advertisers should the News fold.

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