Monday, January 5, 2009

Swiss free circulation declines

In Switzerland, one of the few European countries with a sharp rising circulation of free newspapers during the last years, circulation is declining somewhat when the end of 2008 is compared to 2007.

Responsible are the two newbies on the scene: .ch - launched in September 2007 - and News (Basler Zeitung, Berner Zeitung, Tages-Anzeiger) - launched two months later.

When .ch was relaunched in October 2008 with a new design, circulation was downsized from 430,000 to 370,000. Household distribution was stopped alltogether.

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