Monday, January 26, 2009

Rethinking Micropayments For News

From Newspaper Death Watch:

You can skip roughly the first 1,500 words of Jon Austin’s lengthy essay on The Rowdy Crowd and jump right to the nut graph about micropayments. This otherwise rambling opinion piece makes a persuasive case that the news business can create a viable economic model by charging small amounts for each item of content a reader consumes. We’re not talking 25 cents here; we’re talking ¼ of a cent. The technology actually exists to charge very small amounts for very focused transactions, Austin writes, and the newspaper industry could be the first with sufficient motivation to make the system work.

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