Wednesday, January 28, 2009

Personalised newspapers: industry saviour or just another novelty?

Personal News is currently in its pilot stage, and available in a limited area in Switzerland. However the idea is this; after registering online you select up to seven newspaper sections that interest you (at the moment, available publications include The Washington Post and Austria's The Standard). After that, the relevant newspapers send their PDFs to Syntops, who assimilate the PDF into personalised publications and pass them on to Swiss Post, who has them on your doorstep by 11am. You can even change your newspaper selection up to 7pm the previous night.

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