Sunday, January 25, 2009

Papers Must Charge for Web Sites to Survive

Gerry Storch writes:

"Giving away information for free on the Internet while still charging 50 cents to $1 for the print version of the paper was one of the most fundamentally flawed business decisions of the past 25 years," says Prof. Paul J. MacArthur, who teaches public relations and journalism at Utica College. "Newspapers told their paying customers that the information truly had no value. They told their paying customers that they were suckers. Why would anyone pay 50 cents for something he or she can get for free? This poorly conceived and obviously flawed strategy has helped put the newspaper industry into its current financial condition and hastened the demise of many publications."

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