Sunday, January 25, 2009

The paper prophet

Gene Weingarten writes:

Me: You can tell me I am not doomed. You can tell me how the newspaper industry can save itself.

Edward Rogoff: OK, it's fairly simple. Newspapers need to change. Your assets have to be repurposed.

Me: What does that mean?

Edward: It means that your newspaper's assets are not doing it any good anymore, as long as it continues to deploy them in the traditional way. Your assets need to be used to create a more desired product. For example, you could modify your printing presses into shirt presses.

Me:

Edward: Your delivery vans are ideally suited to be pet taxicabs.

Pet-taxi franchises are a growing industry in large cities. Most cabdrivers won't take dogs and cats because they tend to puke in the back seat.


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