Tuesday, January 27, 2009

New name for Midlands daily as it goes part-free

One of Britain's smallest daily papers has decided to adopt a part-free, part paid-for publishing strategy in an ambitious bid to win back property advertising.

The Heartland Evening News, which arose from the ashes of the defunct Nuneaton Evening Tribune in 1992, is also changing its name to the Nuneaton News.

The move is part of an innovative scheme whereby the paper will be a paid for on Monday, Tuesday, Thursday and Friday, and distributed free to more than 45,000 homes on Wednesdays.

Wednesday's paper will also carry a weekly property supplement.

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