Monday, January 5, 2009

All the news fit to print. (And a page 1 advert)

Loyal readers of the New York Times were left spluttering into their coffee cups yesterday morning when their beloved paper was encroached upon by a controversial innovation: front-page advertising.

The decision to strip a display advert for CBS television across all six columns at the bottom of the front page is the latest move by the paper to find ways out of the financial crisis. In recent weeks the New York Times Company has tried to remortgage its flagship new headquarters in Manhattan's Eighth Avenue, and merged sections of the paper.

The move brings it into line with other US papers which have succumbed to commercial imperatives and broken with the tradition of editorial-only front pages. The Wall Street Journal started taking page one adverts in July 2006.

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