Saturday, December 6, 2008

WSJ editor sees hope for print ads

The conventional wisdom about media and the financial crisis is that big advertising budget cutbacks will devastate print newspaper and magazine publishers. The Wall Street Journal's top editor sees the possibility of a different outcome.

After recoiling from the initial crisis earlier this fall, advertisers are slowly returning, and may be seeking more conservative, comfortable outlets to make their case to buyers, Managing Editor Robert Thomson said on Thursday.

"You're starting to see them emerge in the sunlight after this period of darkness," Thomson told the Reuters Media Summit in New York.


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