Thursday, December 11, 2008

What Happens Next? Some Scenarios

Mark Potts writes:

The structural changes wrought by the Internet are real and will continue; they're being multiplied by the worst advertising market in a generation, which has only begun to rock newspapers' already fragile balance sheets. Anybody in the advertising or media business will tell you that the past couple of months have been devastating; things may get worse after Christmas, as a wave of bankruptcies ripple through retailers who are suffering from poor holiday sales because of the ailing economy. Entire industries that are key sources of advertising, like autos and banks, are down on their heels, and the economic problems are deepening the already bleak outlook for real estate and job classifieds. It's not a pretty sight, and it's going to mean a lot more pain for newspapers as we head into the new year.

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