Wednesday, December 3, 2008

Understanding the fall of Newspapers in revenue numbers

Newspaper revenue in the United States fell 19.26% for the 3rd quarter of 2008, a record decline off the back of a staggering 30.85% drop in classified advertising.

But what do the figures mean?

First it’s important to note that the drops aren’t quarter to quarter drops but year on year drops. Total revenue at newspapers in the third quarter dropped 6.87% from the second quarter, or $659.21 million. Still a big number, but not as big as 19.26%. The total revenue figure for the third quarter was $8.942 billion, still a significant figure.

Longer term numbers do offer a gloomier picture.

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