Thursday, December 18, 2008

Towels, and how to throw them in

At freedomfromeditors blog, Jim writes:

While I understand the desperation and the gloom of the impending journalistic train wreck, it just seems that almost universally the brains who run newspaper organizations are, well, without brains.

From what I understand, even in today's plunging market, the only part of any newspaper's operation that is making real money is the print side. Oh sure, managers brag about the number of hits and page views, but what they don't mention is how that relates to incoming revenue.

So on the one hand, the Free Press and Detroit News have it right, the product is news and to the extent you can save your news gathering organization you can still market that side of it. But going to mostly online begs the question of how that will make more money.

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