Friday, December 19, 2008

‘Shutdown’ was the alternative in Detroit

From Reflections of a Newsosaur:

"Once you get readers out of the everyday habit of reading a paper, you will lose them forever,” one former Gannett circulation executive said here last week. “Newspaper readership already is declining. If the newspaper only shows up on Thursday or Sunday, your customers will lose the newspaper habit and change to another medium.”

Radical as the restructuring may appear to be, the newspapers remain saddled with certain large and inescapable costs, said Alan Flaherty, a nationally recognized newspaper production expert.

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