Sunday, December 21, 2008

A prescription for the ailing newspaper industry

Joel Brinkley writes:

Imagine a company that sells you a product each day - while at the same time that company produces an enhanced version of the same product and gives it away, hours earlier, for free. How long would you continue buying that product? That's the newspaper industry's business model - perhaps even the paper you are reading right now. Charge for the printed paper; give free access to the Web version. Is it any surprise that newspapers are in terrible trouble? The New York Times and The Washington Post both lost money in the most recent quarter. Last week, the Tribune Co., publisher of 12 newspapers, filed for bankruptcy protection.

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