Sunday, December 21, 2008

Philadelphia's newspapers: A public trust

What makes our Philadelphia newspapers different? First and foremost, we've invested heavily in the quality of our journalism. And we've been rewarded for it with faithful readership, steady growth and profitability.

About 1.2 million people physically pick up and read our papers every day. That audience compares favorably to those of many national news outlets, and it dwarfs the reach of other local media. And, contrary to conventional wisdom, 30 percent of our readers - more than 300,000 - are young people, between 18 and 34.

Our advertisers keep telling us that nothing moves their products like an ad in our newspapers.

Beyond the newspapers, Philly.com's traffic has exploded to 50 million page views a month and more than 2.3 million unique visitors. That's the direct result of the investment we've made in good journalism, technology and creativity. It's the kind of investment that pays off in readership, respect and, yes, the revenue that makes the work possible. Most important, it's the fuel that powers our democracy, providing citizens with the facts they need to make informed decisions in their daily lives.


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