Wednesday, December 10, 2008

Newsweek Mulls Dramatic Drop in Circulation

Facing increased costs of postage and maintaining its circulation, Newsweek has been quietly considering a drop its circulation guarantee by a million copies or more, FOLIO: has learned.

Executives at Newsweek began discussing a rate base rollback as early as this summer, according to a pair of sources familiar with these discussions.

Both sources say that the magazine is considering slashing up to 1.6 million copies from Newsweek’s current rate base of 2.6 million, which would put the magazine’s rate base at 1 million.

Newsweek declined to comment.

“A million [rate base] was the extreme,” said the source. But, as the year wore on, and the economic crisis worsened, “[they] didn’t see a recovery.”


}}} full story {{{
.

No comments: