Tuesday, December 9, 2008

Newspaper Trade: Black And Blue, Not Read All Over

"It's really bad," said Steve Gray, managing director of Newspaper Next, a project of the American Press Institute. "Not a day goes by that you don't read a few stories about layoffs."

Newspaper readership has been on the wane since the 1970s, when about 80% of the adult population received a daily paper. The trend sped up with the rise of the Web; readership is now below 48%.

"What's left is a business model that's half of what it was 50 years ago," said Gray. "The pieces that we have that still function are also the most expensive to produce, which is local news."

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