Saturday, December 6, 2008

Journalism and advertising - a marriage of convenience necessary for both

Russel Howcroft writes:

THIS week I was asked to sit on a panel at the Media Alliance "Future of Journalism" seminar. For an ad guy, I was privileged to be asked.

I arrived a little early to hear a final comment of the previous session, giving me an insight into the "wiring" of the room.

"People don't buy a newspaper to read the ads. They buy it for the journalism … getting paid for the writing we do is clearly the future. Perhaps a dollar to the journalist for every download"

Good luck I said to myself.

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