Sunday, December 28, 2008

Is Detroit's Media Gamble the Future of Newspapers?

Ben L. Kaufman writes:

Some papers have stopped printing traditionally weak Monday editions, while offering the Monday contents online. The Christian Science Monitor and Kentucky Post are among the few to go online only.

By limiting home delivery to days that most appeal to advertisers while reducing production and delivery costs on four days, the Freep and News can save a lot of money and some journalists’ jobs.

If all goes well, the dailies will retain reader bases that advertisers demand. It isn’t clear what would be subscriber-only online content and what will remain free on the Internet. Those choices will affect the readers’ willingness to pay.

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