Thursday, December 11, 2008

Don't Cut Jobs, Cut Bad Business Model

Diane Mermigas writes:

Behind the current flood of job cuts are broken companies requiring a more enterprising fix.

The recession is prompting massive layoffs in all media sectors, even at the biggest players. The sheer magnitude denotes a scramble for survival that masks the urgent need for major restructuring. However, the intense focus on cutting rather than building is unlikely to leave media players as they prepare for digital growth.


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