Tuesday, November 25, 2008

Where's Media's Silver Lining?

Scott D. Anthony and Clayton M. Christensen write at Content Agenda:

Big media's problem is that it was built on scarcity: one newspaper in a city, three broadcast channels, ten radio stations. Now anyone with an opinion, fact or photo can self-publish. The good news for the media is that these circumstances should end the debate over whether to transform. It's mandatory. Media executives have to ask themselves: "What business are we really in?" The best way to answer that question is to understand what consumers and advertisers want. What job are they trying to get done? Do they want mindless entertainment? To be part of a community conversation? The answer can lead companies to focus resources on a few, well-chosen innovations.

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